Trademarks and Copyrights
Intellectual Property are valuable assets of any business. These are intangible property rights protecting the products of human intelligence and creation. The four categories of intellectual property are: patents, trademarks, copyrights, and trade secrets.
Trademarks are essentially the legal component to branding your business, i.e., your company’s signature through the use of a name, logo, sign, symbol, phrase and/or design that establishes your goodwill in the marketplace. Trademarks help consumers identify your service and products and also distinguish them from other providers. For example, if someone said “Golden Arches,” what image pops into your mind? McDonald’s perhaps?
By registering your mark with the U.S. Patent and Trademark Office, you are placing the public on notice that you, and only you, have the right to use this mark in commerce. This affords you the optimal protection to ward off misuse, misappropriation, and abuse of your mark as well as marks that are confusingly similar. To assist you in achieving this goal, The Stambler Law Office follows a three-step process:
- Help you choose a trademark that are either fanciful, arbitrary, or suggestive
- Clear the trademark to make sure that the mark is available
- File the appropriate application with the U.S. Patent and Trademark Office and assists you through the registration process
Copyrights protect your creative works from books to movies to television, from lyrics to music to sound recordings to performances, from computer software to websites, from paintings to drawings to photographs, from merchandising to jewelry to toys and dolls, and other works of art. Copyrights afford the owner the exclusive right to prepare derivative works, reproduce and distribute the work, and exhibit and perform the work in public. The simplest way to protect these works is to register them with the U.S. Copyright Office. Once registered, you have the additional protection from infringers.
To actualize these protections, The Stambler Law Office assists its clients with registering their work, draft cease and desist letters to infringers, and negotiate licensing deals with interested companies.