Making Your Business Valuable: Trademarks and Trade Secrets (part 1)
Part 1: Branding Your Business with a ®oar! When I say “the Golden Arches®,” what pops into your mind? The place you begged your parents to take you for a Happy Meal®? (I’ll be shocked if it wasn’t the McDonald Corporation as it has done a magnificent job of branding its business worldwide.) The nifty […]